Team Roles Restructure
Management
The Challenge
The Client lacked clear role definitions and departmental structures, leading to:
Confusion about responsibilities and accountabilities
Inefficient team performance
Absence of clear performance measures
Misalignment between individual roles and company goals
Lack of strategic direction and performance tracking
The Approach
Matt led a comprehensive organisational restructuring to create clarity and improve performance.
A/ Assessment & Analysis
Conducted individual 1:1 meetings with all team members to understand current responsibilities
Identified skill gaps and overlaps in the existing structure
Audited current team structure against business objectives
Developed a skill/role matrix to map necessary capabilities to business needs
B/ Structural Design & Implementation
Created a departmental structure with clear definitions around Operations, Customer Engagement, Development and Innovation, and Administration
Developed detailed position descriptions with key responsibilities, success metrics, and required competencies
Implemented a performance review process tied to departmental KPIs
Established regular team meetings and 1:1 check-ins
C/ Performance Framework
Defined company-wide strategic objectives with measurable KPIs
Created departmental goals aligned with company objectives
Implemented a project management system to track initiatives
Developed "TSA Key Characteristics" to define cultural expectations
The Results
Clearly defined roles with specific responsibilities and success metrics
Improved team efficiency through elimination of role overlaps
Enhanced accountability through regular performance reviews
Better alignment between individual activities and company goals
Recruitment of key positions (Business Development Manager, Warehouse Manager) to support growth
Established a mission statement of "Excellent Products, Clear Communication, Passionate Team" to guide team behavior
You can't hold a team member to a standard that doesn't exist or isn't communicated clearly.
Key Insights
Role clarity drives efficiency: By clearly defining responsibilities, we eliminated confusion and improved productivity
Alignment accelerates growth: Connecting individual roles to company objectives ensures everyone is working toward common goals
Culture must be defined: Creating explicit cultural characteristics helps guide behaviour and decision-making